I personally feel that this Biennale had been a great success. The Biennale committee really did make full use of the marketing mix, made tones of planning before making decisions, and fixed every little piece of jigsaw together and made sure that they fit perfectly so that both the host and the guest enjoys a positive-positive relationship.
As the name “Biennale” suggests “Every other year”, people know that this event will not happen until 2 years later. Thus, art lovers from all around the world will try their very best to attend this event. Speaking from the point of view of the Biennale committee, we are not satisfied with what we have currently. We build on the success from 2006’s Biennale, improve and improvise, make full use of the marketing mix, take into consideration what economic values and tourism roles Biennale could play, and put together a greater and more magnificent event than the one 2 years ago. And that is how we are able organize yet another successful event.
Through attending this event, I have gained a better knowledge about how to plan for a successful event. Without studying this subject Festivals and Events Management, I would not know and understand the logic and rules, all the hard work, and the marketing mix being applied when creating any event, not just this Biennale. I used to have a simple mindset, and not paying attention to small little details.
For example, I would think that since Singapore Flyer is nearby and since they can fit into the Biennale as part of the promotion, let us use them. But when you carefully take out the pieces one by one to analyze them, you can see much thought had been put into place to make these decisions. Like Singapore Flyer is part of the Biennale probably is to show the contrast of how
Planning is the key to success, and Singapore Biennale was such a success because long and tedious planning was made beforehand.
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